Keys to improve your seo ranking

Referencing strategies to increase visibility and drive traffic 

HOW TO ACTUALLY DRIVE MORE traffic on your website

So you’ve set up a website. You put your heart and soul into it, wrote educated content, integrated artful graphic design, yet it’s just not getting any traction. So, what’s the holdup? Why is there no traffic?

Three words:

Search result ranking.

The thing is, when it comes to getting clicks, quality content is necessary, but it’s just not enough. In the end your website’s success mostly hinges on its visibility. That can be solved with organic referencing techniques such as search engine optimization, or SEO.

Luckily for you, organic referencing is our bread and butter here at EMPOWER! Get in touch with our community of SEO experts and leverage their talent to optimize your keyword use. Whether you want to target clients from a niche market or localize your optimization to the Toronto area, we can make sure that your service always shows up on the top of the page.


“The best web page is worthless if your client can’t find it.”

Here’s the harsh truth: your website is only as good as its Google ranking. Oh it’s probably packed with little gems, but the Internet is a huge place filled with pages competing for your client’s attention. Your page may have the best content out there, it’s worthless if your client can’t find it.

One obvious solution is going the pay-per-click (PPC) route. That is, bidding against other companies and paying top dollar to artificially get your link high up on the first page. An option that’s overly expensive for most startups and small businesses.

Enter search engine optimization, otherwise known as SEO. The whole idea behind SEO is to make sure that search engines can find your page easily, without having to buy advertising through costly, unsustainable PPC campaigns.

“The best web page is worthless if your client can’t find it.”


SEO is the process of editing website content and code so that each of your pages ranks on the first search engine result page (SERP) for a corresponding query. While ranking high on Bing or Yahoo is always nice, Google’s top ranking is what most optimization is geared towards. It can also be done for online stores or social media.

Any good SEO goes through three core steps:

  1. Site Code & Structure
    Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly.
  2. Onsite Content
    You need your pages to have unique, remarkable, and optimized content. It also needs to include keywords chosen for their performance and trending metrics.
  3. Offsite Factors & Reviews
    You must earn backlinks from relevant and authoritative websites. Make sure to have five-star reviews and great feedback on various review apps and platforms.

SEO services create a long-term, sustainable lead generation engine for your company. If done right, the top of your sales funnel will soon be filled with high-quality leads.


There’s a wide range of tools out there to improve an existing SEO configuration or set up a brand new one from scratch. None of which will be of much help if your actions aren’t coordinated.

While it’s possible to try and do it all by yourself, calling on a SEO service provider is often the best course of action. EMPOWER’s AI-assisted SEO experts have extensive experience auditing websites and devising referencing strategies. Our thorough SEO process is a great turnkey solution to make sure all your pages rank in top positions.

Here’s a few of the SEO processes EMPOWER’s on-demand experts can help you with:

  • SEO audit;
  • Code and website architecture optimization;
  • Development of a referencing strategy;
  • Registration and indexation in various directories;
  • Keyword research, selection and implementation;
  • SEO-oriented content creation (includes media integration, subject matter review, proofreading);
  • Localization and adaptation to specific markets;
  • Social media publishing and management;
  • Link building;
  • SEO monitoring and updates.

Get the EMPOWER treatment now. Sit back and watch as your site’s traffic goes through the roof!


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For more information about how cookies are used, please visit our privacy policy page.